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  ''They identified the best ways to gain media interest, without compromising the integrity of our work.''
 

Martin Chadwick, Beat the Cold
  How we do it...  
 

 

 

The key to good communication is, in many cases, as simple as a conversation with the right person. But there are a variety of different methods we use to get the message across.

These include:

Press releases

Getting the story right is the first step in getting your message across so we work with you to develop releases which provide your company news in a media friendly format.

Press briefings

Deciding what to tell the media and when can be a tough call, whether it’s good or bad news. With many years of crisis management experience, we can help you through the process, from setting up the briefing to arranging media training for your senior management team.

 

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29 July 2010
Name shame a cosmetic PR cock-up
Public relations professionals have dubbed a PR gaffe, in which a fashion label launched a range of cosmetics named after the murder capital of the world, as totally inexcusable.

27 July 2010
Plucky placard jobseeker reaps PR reward
A determined Stoke-on-Trent jobseeker, who had been out of work for two years, has demonstrated the power of publicity by promoting himself at a busy road junction and landing himself a job within just a few hours.

21 July 2010
Flying donkey a foalish PR stunt
Horrified PR consultants have been debating whether a ridiculous promotional stunt, in which a terrified donkey was forced to parasail over a Russian seaside resort, is possibly the worst public relations stunt ever.

20 July 2010
Strip club slur on council reputation
Public relations practitioners have been stunned by the appalling lack of PR sensitivity of a party of county councillors who went on a fact-finding mission to a lap-dancing club at the taxpayer's expense.

16 July 2010
NHS chiefs issue Facebook usage warning
The PR industry has welcomed the precautionary action of a regional NHS trust to prevent damage to its reputation through inappropriate use of social media by issuing a set of Facebook guidelines to hospital workers.

13 July 2010
Inflatable taverns toast taste of pub-licity
A drinks accessories website is the toast of the PR industry after it became focus of attention in the national press over its new range of inflatable olde-worlde beer taverns that you can put up in your own back garden.

8 July 2010
Social media reviews make positive difference
The PR community has welcomed research highlighting the commercial benefits of social media, which found that recommendations on social networking sites such as Facebook and Twitter had a very clear positive impact on sales.

7 July 2010
Psychic octopus tips a PR winner
A sea life centre in Germany is making the most of the global publicity surrounding its aquatic sensation, Paul the Octopus, which has a remarkable talent for making accurate World Cup predictions.
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