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hello@octopuspr.co.uk  0845 130 1626
  ''Octopus looked at other aspects of our business and conducted research which not only had great publicity value but was also very useful for our business.''
 

Wendy Wortley, Holiday Inn
  What we do...  
 

There is no black magic surrounding what we do. It’s just well-planned, well-executed public relations campaigns, delivered creatively, accurately and effectively.

Initially we organise a PR workshop with you to find out why your business needs PR, what end result you are looking for,

what messages you want to communicate and where. The Octopus team then creates a PR campaign, drawing on a wide range of tactics, which will get those messages across at the right time in the right place, working alongside your business development. We will work with you throughout the process,

holding monthly meetings, keeping you updated with regular reports and talking to you to make sure we are on the right track and delivering on target.

Plus everything we do is measured and evaluated against goals you set, whether it is column inches or new leads generated for your business.
 
 
 
 


5 March 2010
EasyJet ad ban PR triumph
No frills airline easyJet has got one up on Ryanair after an ASA decision to ban an ad, which implied that its Irish rivals flew customers to the wrong destination, had only succeeded in highlighting the campaign message of the airline.

3 March 2010
Guinness offers PR to record breakers
Guinness World Records has launched its own inhouse PR service to help people cash in on the marketing potential of their record breaking achievements.

26 February 2010
What a Pratt
PR professionals will no doubt be updating the Loose Cannon CEO section of their PR crisis manual and adding the name Christine Pratt to sit alongside case studies of the likes of Gerald Ratner.

17 February 2010
Message architects turn PR proxies
Leading comms professionals have been debating the evolving role of corporate PR after a series of high-profile cases in which organisations have called upon the consultants that craft their messages to act as company spokesmen in front of the media.

12 February 2010
Pyjama jeans a PR dream
A clothing mail order company has launched an innovative hybrid garment to a fanfare of nationwide publicity by cashing in on the media attention surrounding Tesco's decision to ban people from wearing pyjamas in its supermarkets.

10 February 2010
Iceland quest for customer PR role
Iceland has launched a PR drive to recruit a new ambassador for the brand and has chosen to ditch its celebrity-focused campaigns in favour of using an unknown member of the public to front the high-street supermarket chain.

5 February 2010
Toyota in sticky pedal PR fix
Japanese car manufacturer Toyota has finally come to its PR senses by coming out in the open about its problem with sticking accelerator pedals and apologising for the panic caused by its global safety recall.

3 February 2010
How Terry should tackle PR blues
Leading PR figures have been reacting to the revelations surrounding John Terry's alleged affair with the long-term girlfriend of a former team-mate by debating how the England and Chelsea captain should go about tackling a growing media storm.
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